Samuel Issacs - Digital Marketing in the Medical Devices Industry

In this interview episode, Steve chats to Samuel Issacs. Sam is the Head of Marketing at Niox. He discusses the impact of digital marketing on the medical devices industry and the importance of internal marketing. He shares insights on marketing strategies, the role of passion in marketing, and the use of LinkedIn for marketing activities. The conversation covers the use of digital marketing, particularly on LinkedIn, for medical device companies. It explores the challenges and opportunities of marketing in a regulated industry, the importance of compliance, and the use of digital tools like augmented reality to enhance customer experience. The conversation also emphasizes the significance of website optimization and customer feedback in digital marketing strategies.

Takeaways

• The impact of digital marketing on the medical devices industry
• The importance of internal marketing and transparency in marketing decisions
• The role of passion in marketing and its impact on customer engagement
• The use of LinkedIn for marketing activities and compliance with medical device regulations Marketing in regulated industries like medical devices requires careful consideration of compliance and regulations.
• Digital tools like LinkedIn and augmented reality can be used to reach and engage target audiences effectively.
• Website optimization and customer feedback are crucial for successful digital marketing strategies.

Sam Isaacs on LinkedIn : https://www.linkedin.com/in/samisaacscreative/

Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche Jayne Green and Debbie Airey are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

The trainers on LinkedIn:

Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/
Debbie Airey https://www.linkedin.com/in/debbie-airey-43026110/

george james training website https://georgejames-training.com/

Chapters

• 0:38 Introduction to Samuel Isaacs and Niox
• 3:14 The Impact of Digital Marketing on the Medical Devices Industry
• 6:15 The Role of Passion in Marketing and Customer Engagement
• 9:15 Leveraging LinkedIn for Marketing Activities and Compliance
• 12:05 The Importance of Internal Marketing and Transparency
• 24:07 The Power of LinkedIn and Augmented Reality in Marketing
• 28:49 Optimizing Websites and Customer Feedback in Digital Marketing