The Luxury Of Choice - Sales Skills Podcast
The Luxury of Choice podcast is a sales skills and knowledge podcast brought to you by the training team of george james ltd. Each month Jonathan Cooper, Pru Layton and Steve Vaughan discuss various aspects of technical sales methodologies and skills. The mid month show features a guest interview with a subject matter expert in a relevant field.
George james ltd is a specialist training, executive recruitment and consulting business operating in the life science, laboratory equipment, medical devices and precision industrial market sectors. Based in the UK , our customers base is global.
All opinions voiced on the podcast as those of the presenter in question and may not necessarily be the policy of george james ltd. Any facts and data quoted are believed to be correct at the time of recording.
George james ltd is a specialist training, executive recruitment and consulting business operating in the life science, laboratory equipment, medical devices and precision industrial market sectors. Based in the UK , our customers base is global.
All opinions voiced on the podcast as those of the presenter in question and may not necessarily be the policy of george james ltd. Any facts and data quoted are believed to be correct at the time of recording.
Episodes
40 episodes
Mastering Team Dynamics in Sales - The Art of Situational Leadership
In this episode of the Luxury of Choice podcast, host Steve Vaughan, along with colleagues Pru Layton and Pascal Le Floch, delve into the complexities of sales management and leadership. They explore why some team members respond better to cert...
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Season 2
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Episode 15
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32:49
Why having competition in sales is good news!
In this week's show Steve Vaughan is joined by two of his sales training colleagues, Pru Layton and Jayne Green. Having competition in technical B2B sales is inevitable and part of the job; however it is also good news! The team discuss why hav...
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Season 2
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Episode 14
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33:22
International Women's Day - Why do we need IWD in 2025?
This is a special bonus episode around the topic of International Women's Day. On March 8th each year, IWD has been in place for over 100 years, and recognizes the achievements of Women worldwide, as well as campaigning for gender equality and ...
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Season 2
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Episode 13
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38:08
Why 1-to-1 meetings matter, and our tips to make them effective!
Having regular, scheduled 1-to-1 meeting with your team members can significantly impact employee engagement and retention. Yet many managers don't prioritize 1-to-1's, or if they do have them, do them badly! In this episode Steve V...
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Season 2
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Episode 12
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35:00
Am I doing the right things to make my sales number?
In this episode of The Luxury Choice podcast, host Steve Vaughan and his colleagues Jayne Green, Pru Layton and Jonathan Cooper discuss the essential elements of sales success. They explore the importance of planning, understanding performance ...
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Season 2
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Episode 11
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34:15
How to Delegate Effectively
In this episode of the Luxury of Choice podcast, Steve Vaughan, Pascal Le Floch and Christian Walter discuss the critical skill of delegation in sales and management. They explore the definition of delegation, its importance, and the challenges...
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Season 2
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Episode 10
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29:56
Why is my sale stuck in purchasing? And what can I do about it!!
In this episode of 'The Luxury of Choice', host Steve Vaughan, along with guests Jayne and Jonathan, delve into the common phrase 'my order is stuck in purchasing'. They explore the implications of this phrase on sales forecasting and revenue p...
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Season 2
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Episode 9
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34:09
Why doesn't my sales team do what I tell them to do?
In this final episode before the holiday season, Steve, Jonathan and Pascal discuss the challenges sales managers face in getting their teams to follow directives. They explore the importance of trust, situational leadership, and the shift from...
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Season 2
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Episode 8
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40:22
Navigating Year-End Sales Pressures
For many sales professionals, the end of the calendar year is also the end of the business year. This frequently means a lot of stress and pressure to close as many sales as possible and the make the numbers as good as they can be. In ...
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Season 2
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Episode 7
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31:38
The New Sales Manager - Where to start, what to do, and when!
In this episode of the Luxury of Choice podcast, Steve Vaughan, Jonathan Cooper, and Christian Walter discuss the essential steps for new sales managers to take when starting their roles. They emphasize the importance of getting to know team me...
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Season 2
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Episode 6
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35:14
The Pro's and Con's of bringing business forward at year end.
In this episode of The Luxury Choice podcast, Steve Vaughan, Prue Layton, and Debbie Airey discuss the complexities of bringing business forward at year-end. They explore the pros and cons of this strategy, emphasizing the importance of maintai...
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Season 2
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Episode 5
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30:04
Navigating the Player-Manager role in sales - managing the team and selling personally at the same time
In this episode of the Luxury of Choice podcast, host Steve Vaughan, along with fellow sales trainer Jonathan Cooper and Debbie Airey, delve into the complexities of the "player manager" role in sales. In other words, both managing a sales team...
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Season 2
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Episode 4
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36:58
Coping with Rejection and the Word No in Sales
In this episode of the Luxury of Choice podcast, host Steve Vaughan, fellow sales trainer Jane Green and new colleague Debbie Airey discuss the challenges of facing rejection in sales, particularly the word 'no.' They explore the emotional impa...
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Season 2
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Episode 3
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32:17
From in the Team to Being the Boss - Stepping up as a New Sales Manager
In this episode, Steve Vaughan is joined by fellow sales trainers Christian Walter and Pascal le Floche.The team discuss the challenges of transitioning from a sales role to a sales management position, particularly when promoted from withi...
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Season 2
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Episode 2
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34:59
Who's afraid of Ghosting? Why customers don't get back to you, and what can you do about it
After the summer break, the george james team are back with season 2 of the podcast. In this episode, Steve, Pru and Jayne discuss the topic of ghosting in sales. They define ghosting as when a customer or prospect stops responding to ...
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Season 2
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Episode 1
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36:28
Behind your Sales Target? Here's what you need to do.
In this episode, Steve, Pru and Jonathan discuss what to do if a salesperson is behind target. They emphasize the importance of not panicking and instead evaluating why they are behind and taking ownership of their actions. They suggest reflect...
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Season 1
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Episode 25
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34:19
Mark Davison - CEO of Grant Instruments- leading a scientific equipment manufacturer in 2024
In this episode of The Luxury Choice podcast, host Steve Vaughan interviews Mark Davison, the CEO of Grant Instruments, a scientific equipment brand. Mark shares his background and career journey, including his experience in the pharmaceutical ...
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Season 1
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Episode 24
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36:32
Closing and Agreeing the Next Steps in Sales
In this episode, Steve and Pru discuss the topic of closing in sales. They define closing as the final step of the sales process where the customer agrees to place an order. However, they also emphasize that closing is not just about getting th...
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Season 1
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Episode 23
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32:50
Samuel Issacs - Digital Marketing in the Medical Devices Industry
In this interview episode, Steve chats to Samuel Issacs. Sam is the Head of Marketing at Niox. He discusses the impact of digital marketing on the medical devices industry and the importance of internal marketing. He shares insights on marketin...
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Season 1
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Episode 22
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32:12
Facing Objections in the Sales Process
In this episode, Steve, Pru and Jonathan discuss customer objections in the sales process. They define customer objections as concerns or disagreements raised by customers that can halt the sales process. They explore the reasons why cust...
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Season 1
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Episode 21
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38:43
Jo Keeler: Building effective teamwork using Belbin team roles
In this episode, Steve Vaughan interviews Joe Keeler, the Managing Director of Belbin Ltd. They discuss the concept of Belbin team roles and how they can help teams work better together. The Belbin team roles theory originated from research con...
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Season 1
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Episode 20
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34:04
Effective Negotiations Part 2
In this second of a two part series on effective negotiations, Steve, Pru and Jonathan discuss the practical aspects of negotiating with a professional purchaser. They talk about how to achieve a win:win, how to effectively trade, seeking...
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Season 1
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Episode 19
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33:06
Manel Berga - Successful social selling using LinkedIn
In this episode, Steve's guest is Manel Berga. Manel is responsible for lead generation and lead management for Novonesis, with a particular focus on using LinkedIn to find, nurture and actively manage prospects using LinkedIn. Steve and ...
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Season 1
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Episode 18
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38:47
Effective Negotiations Part 1
In this first of a two part series, Steve, Pru and Jonathan look at what are the key steps in planning and preparation for an effective negotiation. They discuss, amongst other topics: What is a Win/WinKnowing your pos...
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Season 1
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Episode 17
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34:26
Jiteen Ahmed- Purchasing and supplier engagement at a leading UK university
In this Luxury of Choice interview episode, Steve meets Jiteen Ahmed. Jiteen is Head of Technical Services in the colleague of Health and Life Sciences at Aston University, UK. He is also chair of the Southern Universities Purchasing Consortium...
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Season 1
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Episode 16
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36:12
