The Luxury Of Choice - Sales Skills Podcast

The Pro's and Con's of bringing business forward at year end.

Steve Vaughan Season 2 Episode 5

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In this episode of The Luxury Choice podcast, Steve Vaughan, Prue Layton, and Debbie Airey discuss the complexities of bringing business forward at year-end. They explore the pros and cons of this strategy, emphasizing the importance of maintaining customer relationships and the potential pitfalls of short-term gains. The conversation also highlights the need for effective sales forecasting and alternative strategies to achieve year-end success without compromising long-term business integrity.

  • Every year-end, salespeople are often asked to bring business forward.
  • Bringing business forward can help clean up CRM data.
  • Maintaining customer contact is crucial during year-end.
  • Short-term gains can lead to long-term pain for businesses.
  • Price manipulation can damage customer trust.
  • Salespeople should push back against unrealistic demands.
  • Effective forecasting is essential for year-end success.
  • Alternative strategies can help achieve sales targets without compromising values.
  • Understanding customer needs is key to successful sales conversations.
  • Sales teams should focus on building long-term relationships.


Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche Jayne Green and Debbie Airey are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

The trainers on LinkedIn:

Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/
Debbie Airey https://www.linkedin.com/in/debbie-airey-43026110/

george james training website https://georgejames-training.com/


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