The Luxury Of Choice - Sales Skills Podcast
The Luxury of Choice podcast is a technical B2B sales skills and knowledge podcast brought to you by the training team of george james ltd. Each show features a discussion between the host Steve Vaughan and fellow sales trainers on various aspects of sales skills based on their vast experience.
George james ltd is a specialist training, executive recruitment and consulting business operating in the life science, laboratory equipment, medical devices and precision industrial market sectors. Based in the UK , our customers base is global.
All opinions voiced on the podcast as those of the presenter in question and may not necessarily be the policy of george james ltd. Any facts and data quoted are believed to be correct at the time of recording.
Episodes
56 episodes
Forecasting - Or Fortune Telling!
For this last show of 2025, host Steve Vaughan is joined by the "two Jonathan's" - Cooper and Slasinski to delve into the critical topic of sales forecasting. The team discuss the definition of forecasting, its importance in sales management, a...
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Season 3
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Episode 8
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34:05
Navigating Stakeholders in Complex Sales
In this episode of the Luxury of Choice podcast, host Steve Vaughan and his colleagues Jonathan Slasinski, Christian Walter and Pascal Le Floch discuss the importance of managing stakeholder groups in B2B sales, particularly in the life s...
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Season 3
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Episode 7
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36:34
What Laboratory Buyers REALLY want
In this episode of The Luxury of Choice, host Steve Vaughan and guests Christian Walter and Jonathan Slasinski discuss the essential needs and expectations of customers in the laboratory equipment sector. They explore the importance of understa...
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Season 3
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Episode 6
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29:49
Getting More Appointments
Getting appointments with key customers and prospects is vital in successful B2B sales. It's never been easy, and it is only getting more difficult! In this episode of the Luxury of Choice podcast, host and Senior Sales Trainer Steve Vaughan is...
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Season 3
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Episode 5
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33:55
Why rejection isn't personal, and how to learn from it
In this episode of the Luxury of Choice Podcast Steve Vaughan and Jayne Green and joined by Jonathan Slasinski for his first podcast with the team to discuss the inevitable aspect of rejection in sales. They explore how to cope with rejection, ...
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Season 3
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Episode 4
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32:20
The Dangers of the Corridor Conversation
In this episode of The Luxury of Choice, Steve is joined by Jayne Green and Christian Walter to discuss the concept of corridor conversations in sales, exploring their significance, appropriate topics, and the potential pitfalls. Th...
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Season 3
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Episode 3
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28:48
Why the Demo Isn't the Sale!
In this episode, Steve is joined again by fellow sales trainers Pru Layton and Christian Walter, to discuss product demonstrations. All too often in technical B2B sales, salespeople are too eager to book a product demonstration with a customer,...
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Season 3
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Episode 2
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35:34
Why the sales call starts before the call!
The Luxury of Choice is back for Series 3! In the episode, host Steve Vaughan and trainers Pru Layton and Christian Walter discuss the critical importance of preparation before sales calls. They explore various aspects of preparation, including...
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Season 3
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Episode 1
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32:31
George James training in the US - Meet Jonathan Slasinski
In this bonus episode of the Luxury of Choice podcast, host Steve Vaughan introduces Jonathan Slasinski, a new member of the George James training team based in the United States. Jonathan shares his diverse career journey from being a hi...
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Season 2
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Episode 23
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17:01
Series 2 Finale, and plans for Series 3!
After 22 episode of the Luxury of Choice Podcast, we are taking a short break for the summer. We will be back in September 2025 with our next series of sales and sales leadership topics. In this short message Steve Vaughan looks bac...
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Season 2
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Episode 22
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2:58
Lessons Learned from our Sales Careers - Team Reflections
In this episode of The Luxury Choice podcast, hosts Steve Vaughan, Jayne Green, and Pru Layton reflect on their personal journeys into sales, sharing insights and lessons learned throughout their careers. They discuss the importance of preparat...
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Season 2
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Episode 21
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29:32
Help! My sales territory is enormous!
In this episode of The Luxury Choice podcast, Steve Vaughan, Pru Layton, and Jayne Green discuss effective strategies for managing large sales territories. They emphasize the importance of planning, identifying key accounts, maximizing efficien...
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Season 2
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Episode 20
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30:29
How to be F.A.B. at sales!
Many sales people in technical sales are comfortable talking about the latest features of their instrument or consumable product. After all, they are in the role they have due their technical or scientific knowledge. However, it is an old adage...
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Season 2
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Episode 19
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28:40
Help! My boss wants to visit customers with me in the field!
Salespeople often get nervous when their manager contacts them to arrange a day in the field with them seeing customers. Field accompaniment is a great way for a sales manager to give coaching and feedback to their salesperson, and for the sale...
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Season 2
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Episode 18
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29:15
The Gift of Feedback: A Path to Improvement
In this episode of The Luxury of Choice, Steve Vaughan is joined by Jonathan Cooper and Christian Walter. The team discuss the critical role of feedback in personal and professional development. They explore the definition of feedback, its impo...
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Season 2
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Episode 17
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26:11
How do I find enough time to do everything!
One of the most common challenges we hear from sales people is lack of time do fit everything in. Whether in front line sales, sales support or sales leadership, demands on our time from our customers, colleagues and our own organisation consta...
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Season 2
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Episode 16
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31:06
Mastering Team Dynamics in Sales - The Art of Situational Leadership
In this episode of the Luxury of Choice podcast, host Steve Vaughan, along with colleagues Pru Layton and Pascal Le Floch, delve into the complexities of sales management and leadership. They explore why some team members respond better to cert...
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Season 2
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Episode 15
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32:49
Why having competition in sales is good news!
In this week's show Steve Vaughan is joined by two of his sales training colleagues, Pru Layton and Jayne Green. Having competition in technical B2B sales is inevitable and part of the job; however it is also good news! The team discuss why hav...
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Season 2
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Episode 14
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33:22
International Women's Day - Why do we need IWD in 2025?
This is a special bonus episode around the topic of International Women's Day. On March 8th each year, IWD has been in place for over 100 years, and recognizes the achievements of Women worldwide, as well as campaigning for gender equality and ...
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Season 2
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Episode 13
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38:08
Why 1-to-1 meetings matter, and our tips to make them effective!
Having regular, scheduled 1-to-1 meeting with your team members can significantly impact employee engagement and retention. Yet many managers don't prioritize 1-to-1's, or if they do have them, do them badly! In this episode Steve V...
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Season 2
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Episode 12
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35:00
Am I doing the right things to make my sales number?
In this episode of The Luxury Choice podcast, host Steve Vaughan and his colleagues Jayne Green, Pru Layton and Jonathan Cooper discuss the essential elements of sales success. They explore the importance of planning, understanding performance ...
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Season 2
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Episode 11
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34:15
How to Delegate Effectively
In this episode of the Luxury of Choice podcast, Steve Vaughan, Pascal Le Floch and Christian Walter discuss the critical skill of delegation in sales and management. They explore the definition of delegation, its importance, and the challenges...
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Season 2
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Episode 10
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29:56
Why is my sale stuck in purchasing? And what can I do about it!!
In this episode of 'The Luxury of Choice', host Steve Vaughan, along with guests Jayne and Jonathan, delve into the common phrase 'my order is stuck in purchasing'. They explore the implications of this phrase on sales forecasting and revenue p...
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Season 2
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Episode 9
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34:09
Why doesn't my sales team do what I tell them to do?
In this final episode before the holiday season, Steve, Jonathan and Pascal discuss the challenges sales managers face in getting their teams to follow directives. They explore the importance of trust, situational leadership, and the shift from...
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Season 2
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Episode 8
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40:22
Navigating Year-End Sales Pressures
For many sales professionals, the end of the calendar year is also the end of the business year. This frequently means a lot of stress and pressure to close as many sales as possible and the make the numbers as good as they can be. In ...
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Season 2
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Episode 7
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31:38